Reclaiming Nutribullet’s personal blender throne with a fresh tagline and look.

While the competition was busy talking about product specs, we realized what makes Nutribullets so special is their simplicity. You can make an Erewhon-worthy smoothie, healthy-ish dessert, or your great grandpa’s hummus recipe in seconds, with just a push.

Enter Nutribullet’s fresh new brand campaign: Yeah, It’s That Simple.