A White Claw short for Sundance Film Festival.

White Claw’s always looking for new ways to crash into culture and support the next wave of artists. So, when they sponsored Sundance, it was only natural to tap an up-and-comer to shoot their film that premiered at the festival.

We put out an open brief to Sundance Ignite alumni and were especially inspired by Laura M Gonçalves’ vision to tell a story about a filmmaker’s sacrifice and extreme pursuit of their purpose. “First Light” follows a creator trekking to capture the sunrise. The hero talent was a budding cinematographer, staying true to White Claw’s mission all the way through.

SENIOR ART DIRECTOR: BROOKE RODERICK
CD: KAREN D’SOUZA
ECD: RAY DEL SAVIO
AGENCY: VCCP