A murder mystery game that doubles as a White Claw coaster.
White Claw and Netflix: the ultimate partners in crime. We conspired to promote Glass Onion: A Knives Mystery, making a killer murder mystery game with play cards that double as coasters for your Claws.
We recreated the Glass Onion universe using Netflix’s state-of-the-art LED volume stage for our promo films, which feature an average Joe channeling his inner Benoit Blanc to crack the case.
The campaign launched with a series of riddles on social, and we rewarded the swiftest detectives with early access to the game.
It was available for purchase on our site.
Post-launch, influencers and superfans were sent kits inspired by the puzzle box invitation in Glass Onion.
