A murder mystery game that doubles as a White Claw coaster.

White Claw and Netflix: the ultimate partners in crime. We conspired to promote Glass Onion: A Knives Mystery, making a killer murder mystery game with play cards that double as coasters for your Claws.

We recreated the Glass Onion universe using Netflix’s fancy new LED volume stage for our promo films, which feature an average Joe channeling his inner Benoit Blanc to crack the case.

The campaign launched with a series of riddles on social, and we rewarded the swiftest detectives with early access to the game.

It was available for purchase on White Claw’s site.

Post-launch, influencers and superfans were sent kits inspired by the puzzle box invitation in Glass Onion.

SENIOR AD: BROOKE RODERICK
DESIGNERS: LAMAR FORD, JOSE PRIETO, DANA JOHNSON
CDS ADOLFO ACALA, KAREN D'SOUZA
ECD: RAY DEL SAVIO
AGENCY: VCCP