eBay’s first global brand campaign in a decade.
We reintroduced this iconic brand with a fresh new tagline and campaign that rallies eBay’s most passionate communities. Introducing Things.People.Love.
Our launch film brings the experience of the eBay website, and all the passions that live there, to life under one roof in our eBay house. Home to Things.People.Love.
To stay authentic to these passionate subcultures, we didn’t rely on actors. We cast real members of these communities, from gear heads to card collectors to faces in fashion (hello, Emma Chamberlain).